My Eyes Have Seen the Light!!

Sophia Loren once said, “Beauty is how you feel inside, and it reflects in your eyes. It is not something physical.”  The eyes can project how you feel and also speak for you.  A quick glance can be provocative, making eye contact with someone grabs their attention or how rolling your eyes say’s “Whatever”.

The eyes are very vocal and we can pronunciate that by dressing then up.  One way of dressing up your eyes is with eyeliner.   Worn for thousands of years, eyeliner has one of the oldest of cosmetic histories. Eyeliner has been worn since 10,000 BC; with records showing that is was first used in Ancient Egypt and Mesopotamia.

Eyeliner1I’ll admit that when I think of eyeliner, it is hard not to think of Cleopatra. Famed for her rather exciting love affairs with two of the greatest powers in Ancient Rome and her captivating beauty, she knew how to make an impact.  And her biggest beauty style? Heavily kohl-lined eyes (think Elizabeth Taylor in the title role).

Even today eyeliner still has mass appeal by women of all ages.  But the most amazing thing about eyeliner is that the way we wear it has not changed over thousands of years. It remains extraordinarily consistent.

So what does eyeliner do for the eyes?

If you’re applying top eyeliner, it will make your eyelashes look fuller but if drawn too thick can overpower the eyes and make them look smaller.  If you’re applying bottom eyeliner, this will help accentuate your eye color.  But the problem with bottom eyeliner is that it smudges and smears easily and once smudged it looks like really bad under eye circles.  Lastly, if you’re going to line the top and bottom you can create a completely different shape of the eyes.  But if you apply it to heavy you’ll get that Rocky Raccoon look.

With all that said, I believe the best way to get that dressed up look and reap all of the benefits of eyeliner is through Permanent Makeup.


Eyeliner is one of my most requested procedures.  With this procedure I would design a look that best fits your needs.  Thin, thick, top, bottom or both, we would sit together and come up with a plan.  That plan would include color, thickness and shape.  Or maybe the most popular, yet very subtle look of the Eyelash Line Enhancement may be for you.  This is where I place brown, black/brown or black between your lashes on your lash line.  This procedure gives your lashes the appearance of having darker and thicker lashes that accentuate the white in your eyes and falls in line with what I discussed in my last blog “The No Makeup Look”.

This beauty enhancement will have all the girls asking “What’s your secret for those amazing eyes?” (Shhh!!!! I’ll never tell.)    

Whatever look you decide, once completed you won’t have to worry about applying your own eyeliner for a couple years.    Putting on eyeliner every morning gets tiresome and time consuming.  Permanent makeup could alleviate that problem for you.

Enjoy everyone!  Have a great summer.

The “No Makeup Look” A New Trend???

NomakeupHello again everyone, I wanted to share with you some thoughts around one of the latest trends in the Beauty industry.  I came across an article a few weeks ago in the New York Times Fashion & Style section (May 7th), “Beauty Unmasked for All to See — No-Makeup Look As a New Beauty Standard”.

It talks about the “no-makeup look as the new beauty standard” and raised the question of whether going bare-faced makes you more confident and authentic.  Well, it might, especially for those referenced in the article like Beyoncé and Gwyneth Paltrow.  Most seemed to be under 30 with pretty terrific looking skin, lush brows and lashes, and naturally rosy lips and cheeks.

As I read this article, someone who would never walk out of the house without some makeup, I realized this trend falls in line with what Beauty EverLasting preaches.

The key to wearing makeup is this: Less Is More.  

It’s not about hiding our imperfections, but enhancing our natural beauty.   Just a little bit of lipstick or blush can make any woman feel prettier, which in turn, makes us feel more confident.

PC picThat’s why I think permanent makeup falls right in line with this so called “new trend”.  When someone comes to me wanting permanent cosmetics, I look at their complete picture.  Their face, their smile, their symmetry and take that and provide them with enough makeup to bring out their own natural beauty.  You would be amazed at how just a tweak to your eyebrow shape or alignment of your lips will bring out a new you.   You can also add to that some natural coloring to bring out your best features.  You’ll love this look and you will end up falling right in line with this trend, “the no-makeup look”.

The beauty of this is once its done, you won’t need to put on makeup every day. Granted over time, permanent makeup fades but you can always comeback for a touch up.

Beauty trends will come and go.  But as women, whatever our age, we will always wear makeup in a way that will make us feel pretty and confident to face the world.   So if you have any questions on this give me a call.

That’s all for now.  Until next time… 

BE Beautiful everyone!

And have a Happy Memorial Day!!!

Welcome to Beauty EverLasting’s

welcomeBE Beautiful Blog

Beauty Everlasting is starting this blog to share with everyone some of the ins and outs of the beauty industry and also provide some fun facts along the way.

Now to get started, a little about us, Beauty EverLasting was established in 2006 and is owned and operated by me, Brenda Wolk.   I love my work and over the years I’ve learned that I love to talk and share my experiences with all of my clients and friends.   So that’s the reason we wanted to create this blog. I want everyone to know all about beauty.  I’m currently a board certified Permanent Cosmetic Specialist licensed in the state of New Jersey, a certified member of the Society of Permanent Cosmetic Professionals (CPCP) and a Fellow member of the American Academy of Micropigmentation (FAAM).    I have been in the business for over 10 years and performed over 1000 permanent cosmetics procedures during that time.  And just recently I was certified as a permanent cosmetics trainer by the SPCP which is only the second SPCP approved trainer in New Jersey.

This inaugural blog, I wanted to step back and give you all a history lesson on permanent cosmetics.

CleopatraPermanent Cosmetics is an ancient and highly artistic occupation that has achieved professional standing within the cosmetology, health care, and medical communities. Also known as Micropigmentation, it is a specialty that requires specific specialized education and training. Artistic and technical skill combined with extreme attention to tiny detail determines the final look of the inserted pigment. Other names describing related processes include derma pigmentation, micro pigmentation, permanent cosmetics and cosmetic tattooing.

Archaeological evidence indicates that permanent cosmetics was practiced among people in the late Stone Age, about 3300 B.C.  These markings are the earliest known evidence of permanent cosmetics.  More widely recognized are those found on Egyptian & Nubian mummies dating from about 2000 B.C.  Evidence of permanent cosmetics has also been found in China some 1000 years before Christ. The Incas, Mayans, Aztecs, Greeks and Egyptians are also among the cultures to use this practice more than 2000 years ago. To create beauty, and to designate status or prestige were among cultural reasons, both past and present.

Between then and now, there have been numerous advances in technology which have impacted methodology and colors that are manufactured for cosmetic tattooing. A variety of machines and manual methods is available along with an array of pigment manufacturers to choose from, but the simple principles of placing color under the surface of the skin remain the same.

So that’s a little history lesson.  I hoped you liked it.

We want to keep this fun for everyone, so we would like to have a bit of a casual lingo go on in here and disperse from the boring professional talk, we want our visitors to see us as human beings with a touch of heart.

So check back soon & we will continue to provide you with
Lasting Beauty for a Beautiful You!